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Paying homage to favorite movies and Japanese youth culture,
the Autumn-Winter 2020 season offers the title role to Tia, the perfect
embodiment of the new PASSIONATA spirit.

From the sounds and images of his first experiences in the electric city
to his brief encounters with young Tokyoites, the campaign fits in well
with the ichi go ichi e spirit: once in a lifetime!

Bilder & Text: Passionata