Adidas Originals and Kanye West are organizing an amazing launch event in New York for the release of the Yeezy Boost. The show is broadcast in 42 cinemas live. In Germany, sneaker addicts receive the possibility to watch this amazing event in Berlin and Frankfurt on the Maine. For more information, go to the–Website. Fans who arrive at the cinemas in time furthermore get the chance to win a special Yeezy Windbreaker for free!

The Yeezy Boost is the result of a collaboration between the rap star Kanye West and aiddas Originals. The sneaker is in fact an expression of Kanye’s comprehension of music, culture and fashion. This shoe’s unique design will surely ring in a new epoch of style in the sneaker world and give birth to new trends. These kicks don’t only look revolutionary and stylish, they are also provided with an incredible comfortable fit, based on the reliable cushioning technology BOOST.

On February 14th, the Yeezy BOOST will be shown and released to the public between the Fashion Week and the NBA All-Star Weekend. In the USA, you can reserve the sneakers with the new  adidas Confirmed App . Customers who used the app can get their personal pair of sneakers in selected adidas Originals, Foot Locker and Champs Sport stores in New York. In addition, an adidas Originals x Foot Locker Pop-Up Store will open in the Fulton Street in Brooklyn. At selected retailers like Packer Shoes and Dover Street Market, a limited number of the Yeezy BOOST will be sold as well. More information on the release in Germany will follow soon!

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