The Greenshowroom is presenting green fashion for the next winter
The Salonshow is a runway show for eco-friendly and green collections as an off-site event of the Mercedes-Benz Fashion Week
“Eco Fashion Goes Op Art” is the motto and message of the Greenshowroom in January. With graphical patterns, innovative textures, draperies and the matching accessories, the Greenshowroom is showcasing the trends for the fall and winter 2015/2016. For the eleventh time, the tradeshow for quality fashion will be taking place in the Postbahnhof in Berlin, sharing the location with the Ethical Fashion Show. 165 labels that produce and sell sustainable fashion will be exhibiting their fashion there. Highlight of this green fashion spectacle is the Salonshow which is too taking place in the Postbahnhof as an off-site event of the Mercedes-Benz Fashion Week Berlin. Together with the Ethical Fashion Show Berlin, the Greenshowroom is considered the biggest platform for ecologically and ethically produced fashion in Europe.
“ The decision to move the event to the Postbahnhof and the collaboration with the Ethical Fashion Show lets the two leading fairs for sustainable fashion form even closer bonds, which can lead to a rising popularity and attractiveness amongst visitors and exhibitors”, explained Olaf Schmidt, Vice President Textiles & Textile Technologies of the Messe Frankfurt, the organizer of this event. “In terms of fashion, the new power duo proves that eco fashion does not stand second to ordinary fashion. The complete spectrum ranging from casual wear to high fashion is now united in one place and is forming an excellent platform for retailers of green concept stores and conventional fashion traders interested in green fashion,” Schmidt says further.
The focus on high fashion: labels show a broad spectrum concerning fashion styles
Patterns, draperies and elegant business fashion will be in the fore for 37 international labels of the Greenshowroom, including Bodhisattva – Reimagining Fashion, a brand from South Africa which will be taking part for the first time. The brand Sveekery which is producing fashion in Europe specialized in elegant business fashion, fabricating blazers, pants, dresses, skirts and blouses out of sustainable and certificated materials. Ben Weide and Gotsutsumu show high-quality suits for men in addition. Furthermore, the new exhibitor Marion Kracht Design by Lana presents vegan fashion for women.
Graphical patterns and extravagant prints dominate the collections of Xess+Baba, Cabo by Milka, Katrien van Hecke and Silkboxx. Jan’n June and Studio Elsien Gringhuis on the other hand are presenting minimalist fashion, while the French brand Linda May Phung is all about contemporary key pieces. Another brand which is focusing on trendy fashion is Wabi Sabi Eco Fashion Concept which is showcasing multi-faceted collection pieces ranging from elegant everyday wear to evening dresses.
Shoes and bags made of leather tanned with natural, herbal substances are available at Nine to Five, another new exhibitor. Just like in the past years, deepmello will be present with dresses and accessories made of leather which have been tanned with pie plant. The German brand Pira is presenting leather bags and rucksacks. Shoes ranging from sneakers to lambskin boots are offered by the brand Werner Schuhe which produces products without chromium and other harmful substances. In terms of accessories, the new exhibitor Amazona Secrets presents filigree jewelry from Brazil. The French brand Grain de Brune on the other hand is showcasing delicately patterned silk scarves, shawls and headbands in the Greenshowroom for the first time as well.
Event Highliggt: Salonshow
On January 20th at 15:30, selected labels will be exhibiting the highlights of their fall and winter collections 2015/2015 during the Salonshow. Actress Marion Kracht will be participating in this show as a model presenting her own vegan collection Marion Kracht for Lana – vegan & organic. Furthermore, the following labels will be showing their outfits: Alma & Lovis,austriandesign.at, Cabo by Milka, Cocccon, Deepmello, Esmod Berlin, Farrah Floyd, Inti Ferreira, Jan´n June, Katrien Van Hecke, Lillika Eden, Lotta, Maria Seifert Collections, Perfect Lullaby, Pira, Schreif, Sey Organic Jeans, SilkBoxx, Skrabak, Studio Elsien Gringhuis, Sveekery Berlin, WalkBoxx, Xess+Baba and Zora Heinicke.
Informative schedule, a lot to discover
During the three days, thrilling, political discussions, presentations and press conferences will be taking place within the frameworks of the Greenshowroom and the Ethical Fashion Show Berlin. One event you shouldn’t miss is the presentation of alternative ways to insulate with conventional down feathers under the title “Don’t let me down”, conducted by an outdoor brand in cooperation with the online platform Greenroom Voice. Outfits of 12 innovative and renowned outdoor brands are showcased for this undertaking, while presenting and explaining their different approaches of insulation. Besides, the “Create Green Breakfast” on January 21th at 11 clock will be dealing with the ethic aspects of down production and animal protection in the down production.
In the “Knowledge Lounge”; the organizations Global Organic Textile Standard (GOTS), Fair Wear Foundation and Fairtrade will be giving presentations about the latest developments of their actions against ethically wrong practices in the fashion industry. Furthermore, the Verband der Naturtextilwirtschaft (International Association of Natural Textile Industry) is inviting you to take part in the press conference on January 21th at 10:00 where the association will be publishing facts and data of the fashion branch. On Tuesday Dr. Gisela Burckhardt, accompanied by Hannes Jaenicke and presented by Kerstin Linnartz, will be presenting her latest book about the wrongful practices of the textile industry.
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