Fashion label Ginger & Soul brings joy to numerous people ever since its foundation in 2008. This is the very place, where bright colors and cheeky forms melt together to create not only fashion but a complete new attitude towards life. This year’s summer collection promises us everything we need for the hottest time of the year: fun and sunshine in their wildest, most colorful, happiest and sometimes crazy form. I am ready for summer and wouldn’t mind it to stay a little longer than usual.

Bright and colorful hues were matched with light colors to create an exciting, extroverted package. Interesting prints are the glue to hold the different hues together. Bright blues, oranges and corals carry the summer feeling and can be seen as little color cocktails in your wardrobes.

The style is quite feminine, young and open. The main part of the collection is filled of numerous dresses and skirts, which often sport a tapered cut to make sure that the product really hugs every shape out there. Floor-length Hippie dresses stand in contrast to short mini-skirts and casual jumpsuits, the latter being the crème de la crème when it comes to coolness.

Whether maxi, mini or midi, perforations, floral or geometric prints, gathered, feminine or boyish cuts – the label offers it all. The design has a lot of faces and holds numerous surprises in place. The label, which could be experienced live at Panorama Exhibitionssports a girly, swanky as well as gracious and sophisticated style.

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