Extinction is a natural process whereby nature can redevelop over and over again. However, the kind of extinction which now threatens various speciesis a little different as it is caused by the human being. The first time humans caused a species to vanish off the face of earth was conducted by our ancestors when they hunted the last mammals after the glacial period. Even nowadays, we’re still killing in order to collect trophies, to wear exotic garments or to produce medicine.

WWF has created a new and extremely striking ad campaign, which reveals everyone who profits from killing. “Stop one, stop them all” calls up to stop killing and the extinction of animals.

Copyright and Source: http://www.werbe-guter-letzt-pyramide-der-schandewoche.ch/zu and http://www.wwf.de/