Young, talented and creative is what defines Brazilian designer Alexandre Herchcovitch. With his collections, he captures the audience regularly at runway shows. He creates collections where elegance is used for urban street wear and vice versa, in other words, where nonchalant elements add a more casual touch to refined pieces. He moves with the times, but manages to keep his fashion away from contemporary standards.

The winter collection does not include refined knitwear and sporty sweatshirts but rather the exact opposite of them. Suits and chic dresses can be found in a series with skull shirts and plaid shirts. Alexandre Herchcovitch is dedicated to providing a complete lifestyle to which leisurewear belongs aside from business and formal wear.

Casual sweatpants, oversized knit sweaters and print shirts meet the little black dress, the sparkling two-piece and the masculine suit. Both styles impress with a high level of coolness. The grey boxy jacket becomes the urban must-have for the man. Combined with casual shorts and a sweater, it becomes a real eye-catcher. My favorite out of the women’s collection is a Bordeaux dress with shiny geometric patterns.

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