Lacoste stays true to themselves this summer. As always, traditional Lacoste basics comprise the core of the collection – polo shirts and Lacoste leather shoes create the sporty elegance which has always dominated the style of the label. However, the summer offers a lot more! From swim trunks to sunglasses and watches, Lacoste equips a man with everything he might want or need.

This legendary label follows the line of noble sportiness which reminds me of golf, tennis and the Pacific. The cotton sweater and polo shirt in cheerful colours are the staple pieces that should exist in every wardrobe this year. Classic monochrome models, for example in blue or salmon, are followed by pieces with unusual patterns and prints. Geometry and photo-realistic elements deliver an extra whiff of extravagance.

Just as with sweaters and polo shirts, Lacoste also presents the shirt as a trend element. Be it single-coloured or with prints, it’s an indispensable and elegant alternative to other tops. No matter how you combine the shirt, it exudes a consistent elegance and testifies to trendiness. The outfit is then completed by appealing outerwear, which includes an elegant version of the parka and also the athletic zip jacket.

From flowery men’s fragrances to sneakers, Lacoste enjoys experimenting in the summer, and once again they have proved that sportiness and elegance aren’t mutually exclusive.

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