Reliability, simplicity, elegance and sophistication: these are the cornerstones upon which ADD has built itself up for the past 15 years. With its steadfast aesthetic authenticity, the label delivers designs of timeless fashion that adapts itself to the most diverse walks of life. Every year, they create women’s, men’s, children’s and teen’s collections based on the four different seasons.

The trademark of ADD is the down feather, carefully incorporate into jackets, sweaters, shirts and vests. It makes use of this special feature with sophistication like no other label. This is excellently visible in the new women’s and men’s collections for spring and summer 2015. For women, the warm months of the year are paid tribute to with a special chic from the ready-to-wear line. Knitwear and satin pieces join the tried and true downy look. This combination results in a harmonious image! Knitted elements and satin are especially fitting on shirts and light cardigans or jackets, while the feathery down finds itself (rather surprisingly) in unique vests and slightly cropped shirts alongside classic jackets and coats. The conscientiously chosen color palette is dotted with pastel rose and lavender shades. Other dominating shades are lime green and moss green, luscious azure, black and grey. The label also adds some joyful flower patterns to the mix, in order to compete with the fresh spring blossoms.

Even for men, the down jacket shouldn’t be missing from their wardobe. The color palette of the spring / summer collection 2015 starts with a deep midnight blue which further extends itself to a vigorous olive green and trendy Army patterns.

ADD knows how to play to convention with a little bit of downy feather in summer, all without losing sight of their core values ??of simplicity and elegance. The new collections are amazing!

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