The Lakmé Fashion Week was launched by the largest cosmetic brand of India: Lakmé. Together with the world leading companies for sports and entertainment events, marketing and management, IMG Reliance, it has created an impressive fashion event. This follows the vision to redefine the Indian fashion market, especially with the focus in the future. With that in mind, the creator puts a special emphasis in the connection to the global fashion market, in which Indian designers as well as international labels can be a part of.

Lakmé Fashion Week means a new way to look at Indian fashion. Of course, traditional costumes play a big role here. In the era of globalisation, these have developed a particular charm, especially for young men and women. There are also brands in the western style. The integration of both sides makes the Lakmé Fashion Week original and tempting.

With this exciting selection of designers, the Lakmé Fashion Week positions itself individualistically in the fashion world and is different from many other events. Here, one can still find fashion that falls short of mainstream. Sensation and coolness are defined differently in India. This year, we celebrate 15 years of fashion – with an outstanding list of designers.

Anita Dongre brings the Indian traditions and the modernity together in her collections. The incredible amount of details and the lovely silhouettes give an avant-garde vibe. The men’s fashion of this designer appears a little more reserved, nonetheless not without the influence of the Indian radiance. Easton Pearson, on the other hand, focuses on minimalistic, urban and architectonic cuts which are then completed with intensive patterns and colours: www.eastonpearson.com

Detailed gold jewellery can be found from Mrinalini Chandra: www.perniaspopupshop.com/designers/mrinalini-chandra 

And the label Akaaro that steals the hearts of visitors of all ages with its individualistic fashion collection!

It starts on 18 March by the way – the anticipation is already killing me!

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