Juergen Christian Hoerl’s initials gave the label JCHOERL  its name. The assortment offers women’s wear in impressive forms. The innovative overall picture is dominated by breathtaking silhouettes, unusual material combinations and exceptional details. The fashion by JCHOERL looks extravagant and impresses with feminine individuality.

The designer was born in 1975. He founded the label at the age of 23 in 1998. His style repertoire reaches from nonchalant to elegant and offers numerous must-have pieces to urban trendsetters. Juergen Hoerl gained a wealth of experience in Europe and America, then he went to Wien in September. There, he presented his latest fashionable visions for the spring and summer season at the Vienna Fashion Week .

This year’s summer collection impresses with exceptional textiles, voluminous structures and cheeky, surprising elements. Harmonious natural and pastel tones ensure a down-to-earth picture. You can find coarse-meshed pullovers, huge scarves and exceptionally voluminous dresses here. All in all, the focus is placed on the special choice of material and bold cuts. Trousers also surprise with destroyed looks and distinctive cuts. The fall and winter collection is dominated by bright colors and refined, puffy cuts, thus it has a dramatic and elegant effect.

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