adidas NEO Label Launches The World’s First Tweet Powered Fashion Show For TeensNEO’s global style icon, Selena Gomez, posted a video shot in New York City where she invited fans to participate in the voting which is aimed to design and style the adidas NEO fashion show for the fall and winter season. “You are in control, this is your fashion show – so you decide everything. This is a NEO fashion show entirely styled by you.”
For the next two weeks, teens are asked to follow @adidasNEOLabel on Twitter to be a part of the show creation. The power will be in the voters’ hands as teens decide on all elements of the show, which takes place on 3rd September in New York City. NEOLovers will be able to vote on everything from the music, hair, makeup to the looks themselves which will be presented on the runway.
Video and Text: http://news.adidas.com/
