In July, the Mercedes-Benz Fashion Week, the most important fashion event of the capital, was taking place. For you to be updated at all times we have introduced you to the most important designers – and one of them was Alena Akhmadullina. This Russian fashion designer places value on charming designs which are inspired by fairy tales and legends.

Alena Akhmadullina combines the charming designs individually and utterly impressively with a modern touch, creating an unmistakable style. The launch of this label in 2001 was a great event for every fashionista worldwide. The individual look of ornamental and architectural combinations is not only a desired trend in Russia but big stars like Naomi Campbell have had their eyes on these unique designs as well.

The superb style is also an inspiration for the Fall Winter Collection of next season. For this time, they made the balance between casual leisure wear and extraordinary evening wear especially concise. With the use of voluminous shapes, hints of glitter and wild patterns, day and night outfits are becoming one.

Regarding the colors, all the creations show a lovely interplay of the classics black and white, earthy tones and pastel, as well as green and royal blue. Shining fabrics grade up every outfit and emphasize the charming side of the wearer.

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