We’ve already introduced Jay Ahr and his cruise collection for 2014 as well as some facts about his unusual career. Jonathan Riss decided not to take the common paths and places to go to learn more about fashion.

He started his journey at a cotton mill where the Soviet’s army’s uniforms were made. Next stop was Bombay, where he found his love of diamonds and embellishments. In the Cashmere mountain he found finest fabrics; and in Angola he got more diamonds. Jonathan Riss is probably the fashion world’s Indiana Jones. He’s still focusing on pure perfection. Therefore, the fashion creator often makes use of gemstones. These can be also found in his spring/summer collection 2014.

One has to take a really close look to distinguish them, which makes them not too overwhelming. They let the designs look even more precious. The color palette is quite reduced just as in the cruise collection. All designs are kept in white, light grey or black. For the first time, you will also distinguish some brown highlights. The garments often play with curvy, short skirts and a straight lining. The fabrics and designs are notably more classy than those of the cruise collection.

The newest collection for spring/summer is very fresh and is completed with a touch of elegance. It seems like his designs, especially those revealing and sexy ones, are approaching a younger clientele.

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Jay Ahr, for women – Cruise Collection 2014

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