DAKS has a slogan which has been determining the brand’s style since the foundation in 1894. It says: “One glance tells you that it’s DAKS.”. This applies not only to the unique quality of the products but also to the innovative designs. Simeon Simpson founded it at the age of sixteen and was known under his surname then. It started with tailor-made suits, but the assortment expanded rapidly due to the fast growing demand. Today it offers fashion for women too.

The creations for men and women are marked up by an extravagant style. The designs shown in the summer collection 2014 are classic and innovative at the same time. The main focus of this artwork is placed on checked pattern in beige and simple black. Nonetheless you can find some white or rose designs too. It offers a versatile choice of chic dresses, waisted or floor-length ones with a playful slit.

A checkered dress convinces with an exciting asymmetrical cut. It is short in the front and long at the back. The black and checkered designs complement each other in a wonderful way. Elegant, black trousers go well with a checkered top, while checkered shorts harmonize with a black blazer. The outfits can be worn with cloaks made of a transparent material, so that the look becomes individual and turns the streets into a catwalk.

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