A slim-fitted cotton polo shirt, Laurel Wreath embroidery – does this remind you of something? At least the Laurel Wreath should make you see daylight. This is namely the brand logo of Britain’s heritage label Fred Perry. Fred Perry was actually founded by chance after its eponymous founder had finished early his career as a pro tennis player. In the early 1950s his piqué-shirts became more and more famous, especially within the British subculture. The famous shirts are still available and still have the same slim-fit cut and breathable fabrics as always. It is no brand that forces itself to be known everywhere. Britain is the main hotspot, but this is a clever, special marketing strategy. Although commercial is mainly kept locally, still Fred Perry has become popular among international young fashionistas.http://www.fredperry.com/
By now, the product palette has emerged to women’s- and kids’ wear, shoes and accessories. Collections contain the typical strict and clear cuts, simplicity, yet playful prints and of course the Laurel Wreath logo! The garments are so versatile: you can look elegant and cool at the same time. They can be worn either for a night out but also for elegant suits where they let you feel more at ease since they have such a young and fresh design. The label retains its heritage and British style. That’s how typical features in the product range are cardigans or sweaters with v-neckline. Fred Perry is cult, connecting casual sportswear with cool streetstyle.
Picture Copyright: http://www.fredperry.us and Source: http://www.sueddeutsche.de/leben/streetwearlabel-fred-perry-faenger-im-lorbeer-1.194677-2
