Maid in Love is a fashion brand with a tinge of the pop-art culture. Founded by Hande Çokrak in the year of 2011, it can no longer be missed out at any fashion show. The graduate of the London College of Fashion pours all her heart into the hustle and bustle which determines her design. The art lies in the cheerful patterns – one that appeals to the younger generation.
Even the Mercedes-Benz Fashion Week Istanbul does not want to do without Maid in Love. The brand invites fashionistas to adopt a crazy interpretation of fashion. Courageous and loud, the design is a combination of numerous prints. The sporty, vintage-inspired silhouettes of the summer collection of 2015 seem to be made for the hipster generation – people who are dedicated to the 90s.
A touch of punk, a portion of sexiness and, of course, sportiness combine to a completely new urbanity. The whole image is determined by the extraordinary prints which differ from piece to piece. Sayings, colour contrasts, comic-motifs and wild patterns provide for a rather unique appearance.
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