Four renowned and extremely successful designers share the honor and task to present Prada in a completely new light in four fashion metropolises. The visual character and identity of the brand is supposed to be renewed just in time for the Fashion Weeks. Not a simple task!
The four designers are:
- Alex White from “W Magazine” will take on the New Yorker Broadway Store and he will succeed, we are sure about that.
- Katie Grand from “Love Magazine” will renew the appearance of the Londoner Store in the Old Bond Street
- Olivier Rizzo – an independent editor, who works for V, Love and Arena Homme Plus, will share his visions in the Via Monte Napoleon in Milan and put it into reality.
- Carine Roitfeld – chief in editor of the French Vogue will spread her creative wings in the boutique in the Avenue Montaigne in Paris
I am sure that those four fashion specialists will live up to the task because they sure did shape the fashion image of the last couple of years and were responsible for a lot of trends.
Copyright and Source: http://www.prada.com/de/the-iconoclasts-2014/index?&cc=DE
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