Aimo Richly is a label which designs fashion for men and women and focuses on knitwear. The womenswear for spring and summer 2014 consists of successful experiments with color blocking, designs and silhouettes. Floral patterns meet geometrical shapes and feminine looks are united with casual outfits. The whole collection mainly consists of knit jumpers in all kinds of colors and patterns.
The cuts are rather subtle, hence Aimo Richly’s aim is to emphasize the patterns. Among stripes and organic all-over prints, there also are playful and funny designs. A great example is the sleeveless blue short dress with little hot-air balloons on it. In my opinion, it looks wonderful! Even though the pattern really is quite striking, it doesn’t look fussy at all and instead gets you going for summer!
Another masterpiece of pattern art in terms of combination and choice are the trousers with a fitting sleeveless blouse and the black net look bustier. Because of the really contemporary design this look totally is unique and adds up to a casual look. Aimo Richly’s designs can be perfectly described with “the art of patterns”, because the assortment of filigree and brilliant designs turns any look into an eye catcher.
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