The label General Idea is based in the fashion metropolis New York. The designer presents fashion for the modern man, who knows what he wants. The collections are marked by a sophisticated balance between casualness and business look. Here, you can find fashion which will make you look great in the office and on the street.
General Idea particularly stands for a clear line, plain color combinations and linear shapes. Classical elegance is paired with young almost athletic freshness. The result: an exciting summer collection for 2014. According to this concept, an elegant coat is worn with summery shorts. In addition the mannequin is wearing a t-shirt and a leather vest which makes the look appear nonchalant. This is street wear at its finest.
The shorts of the collection are available with additional decorative elements including sewn-on pockets or a kind of fashionable apron. The shirt is combined with the shorts or a hooded sweater. Most models consist of several rather dulled colors which are separated by clear decorative contours.
The re-appearing contrast between casual and noble designs which are united virtuously marks the label as the perfect outfitter for the modern man.
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