When French nonchalance, witty dalliance and relaxed sportiness clash with each other, the result must be fashion by JOUR/NÉ! Their urban style approaches those kinds of women who are always on the go and don’t like to constantly change clothes.
The charming character is developed by the combination of convenience and extravagance. For this summer, JOUR/NÉ is taking looks from the tennis court to the streets. What a brilliant idea! This sportiness quickly becomes a reservoir of subtly feminine elements when you have a closer look. This fashion offers the best conditions to feel comfy and look good, at the same time.
The main pieces of this summer are skirt and hot-pants – casual and sporty. Each model has its own individual details that show the difference to simple sportswear. Some white jeans shorts are embellished with wine-red ruffles. A lightly flared, white skirt is covered by floral perforations. The short, rose-colored hot-pants reveal a lot of skin. Their matching tops have a very sporty look: polo-shirts, plain top and t-shirt. Only the denim pieces don’t really match the sporty design, but represent French nonchalance.
Copyright and Source: http://jour-ne.fr , http://www.londonfashionweek.co.uk
