Since the 18th century, fashion has been an important part of our society. It defines us and reflects our lifestyle.

Previously, individual designers were known for their inventions, such as Mary Quant for the mini skirt, Rudi Gernreich for the Monokini and Vivienne Westwood for the punk and the mini crinoline.

Nowadays, it is no longer easy to create something new, because there is already something as good as it and everything is already there. Designers have the more difficult task in the 21st century and have to deal with the wishes of the customers, which are fortunately not a problem through the digitalization.

The most influential designers come from all over the world. They are known, they are desired. But how about fashion from the capital? In Berlin, the German fashion has its origin and even today Berlin is Germany’s fashion metropolis. Not least because of the numerous Berlin designers.

Lace and crochet in black. This is the trademark of the company Augustin Teboul, founded in 2010 by Annelie Augustin and Odély Teboul. Their creations are worn by celebrities like Rihanna and Beth Ditto.


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F/W 16/17 

Hats over hats. The designer Fiona Bennett is well-known for it. In 1992, she opened her first studio in the Brunnenstrasse in Berlin-Mitte, but then moved to the Große Hamburger Straße in Berlin-Mitte, in 1999. Today she has two more studios. Her creations are mainly intended for shows and are also supported by Ashton Kutcher, Brad Pitt and Katie Holmes.


Ladies Winter


Ladies Winter

Opposites attract. This is the motto of the style of the fashion label Perret Schaad, founded in 2009 by Johanna and Tutia Schaad. After studying in Berlin fashion design, they became self-employed. Today they convince with their classic, elegant fashion in pastel colors such as light blue or cream white.


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F/W 16/17