When it comes to denim fashion, there are legendary sales campaigns out of which the most famous ones are by Calvin Klein Jeans. Thanks to its provocative advertisement, it became famous around the world. Even today, you can’t deny the fact that the label’s promoters have remained adventurous and still rely on sexiness and coolness.
Advertising arouses a feeling or idea in us. Well-conceived advertisements can communicate great gestures. They arouse a feeling of life, the desire for freedom, joy and vacation and prove that this is the product we need. Of course advertisements are manipulative, but it’s still an art to create premium advertisements.
When it comes to denim, that’s when labels cook up ideas. They play with sensuality and rock ‘n’ roll and with the prohibited and become amazing eye-catchers. Diesel, Mustang or Levi’s, they’re all pioneers of advertisement. They prove that only our jeans are the true ones!
By the way, advertising doesn’t only deal with images. Nowadays, it’s the video commercials that have become a talking point.
More Information: de.calvinklein.com
