Granted, premium lingerie is certainly a wonderful thing, but advertising campaigns featuring beauties such as Gisele Bündchen can occasionally get it a little wrong. While many designs are indeed unbelievably beautiful and highly refined, they sometimes appear to be conceived solely for the woman with a perfect body. Thus, it’s especially important that lingerie is designed to show a woman off from her strongest side, particularly since the lack of fabric leaves no room to hide unflattering bits.

Ali Mejia and Mariela Rovito are working towards a wonderful goal: making lingerie in which even women without model-like figures can look fabulous. They’re the founders of Eberjey, a label that specialises in women with a little less curve to them. Sweet hipster pants and bralets play a huge role in the Eberjey look, and they appear very delicate and stylish. They come without solid bra cups and occasionally also without straps, and the small bows on them add to how endearing they are. This is a fantastic look on women with smaller breasts!

If you’re enticed by these sweet pictures, you should definitely also check out their entire collection.

Weitere Info: www.eberjey.com