They are getting more in trend and are now a real boom: e-cigarettes. Stars like Hollywood Icon Johnny Depp, It-Girl Paris Hilton and actor Leonardo di Caprio swear on the pleasure of the electronic puff. In countries like France, USA and UK, the e-cigarette has long since established itself as a fashion and trendy accessory.

The German consumers now discover the alternative to smoking cigarettes. A genuine brand did not exist previously, but here comes the e-cigarettes by be posh(R)! Since February, the company founded in Dusseldorf, posh global GmbH, blends the e-cigarettes into the market and offers a true alternative for smokers in terms of taste, smoke generation and price.

The product’s portfolio of the lifestyle brand includes size-optimised and high-performing single-use and rechargeable e-cigarettes as well as aromatic capsules, all made in Germany. Besides the classical tobacco, there are many flavours available to the e-cigarette, including various fruity aromas or even sweet flavours such as vanilla.

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