In the coming spring, there are especially extraordinary outfits by Viktor & Rolf designed for men. Through the use of strong colours and the resulting strong contrast to fine beige, new cuts and a healthy dose of creativity, the label presents a new design of the urban trend setters – urban mainly because it is about trends that are sure to catch envious eyes on the streets of big metropolitan cities, whether in Los Angeles, New York, Paris, London or Berlin. I find the style somewhere between the 70s, the hipsters’ and the business-style and it may, but need not be, precisely defined.

The look is born from the wearer himself and his individual interpretation of cosmopolitan design. Three pieces are the main actors. One of them is the pleated pants which, in this case, belongs with a playful, shorter leg or features as a short summer version. Similarly, the jacket essentially determines the summer look. Even this can be newly invented from model to model, supported with more or less accents and reinterpreted in colour. The latter is the t-shirt which plays a big role as a basic and are often manipulated with refreshing details.

Every one of these three pieces is contained in many variations in the collection. Besides powerful turquoise, black, beige and white, the camouflage pattern provides a refreshing effect.

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