In the summer, the collection of the fashion brand presents itself in a breathtakingly beautiful packaging and design. Seductively the character of the summer becomes one with the natural beauty of the wearer and the sophistication of plain and pure elegance. The one responsible for this capturing design is Yu Amatsu who already worked for several renowned fashion brands over the course of his career. In March, the label is receiving the chance to enchant and draw the audience of the Mercedes-Benz Fashion Week in Tokyo under its spell with contemporary beauty.
The complete line of the summer collection shows itself in a delicate, feminine and noble light, including a multitude of different beautiful dresses. What do they all have in common? The focus on the feminine silhouette. Thanks to the accentuation of the wearer’s femininity, each dress, no matter how plain it may be, is receiving a seductive aura.
In the summer collection, plainness clashes with the designer’s love for details. Many dresses are plain-colored, black or white and most of the time, they are defined by a floor-length cut. Each single dress however still impresses through its individual cut and therefore every single dress is characterized by its own distinct aura. The waist and the décolleté are most of the time emphasized, which transforms the dresses into real head turners. Nevertheless, the extravagant robes can’t completely distract from the equally amazing, shrill casual looks. They, too, fascinate through their feminine design and modern look. Botanical patterns, sophisticated gathers or layered structures catapult this collection onto the summit of the Mt. Olympus of fashion!
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