Die Fashion Week Stockholm presents an underwear and sports label of a very own class. Björn Borg is the name of this brand which places the main focus on quality and individuality. The designs are created to honor the legendary tennis player Björn Borg, which gave the brand its name. The tennis legend is celebrated as the first man to have won the Wimbledon Tournament five times in a row. Therefore the brand, founded at the end of the 80ies, is playing with the motto: “Wear the Legend!”

Women and men can enjoy a selection of high-quality underwear which appears timid in classical colors or impresses with playful patterns and prints. In addition, swimwear and socks, sports clothing and sneakers which can be found in plain-colored designs and colorful extroverted variations, are available.

For women, Björn Borg presents playful hipster panties and seductive lingerie. Sensual bikinis and bathing suits, colorful sports clothing and sporty sneakers complete the image of a modern woman. Perfumes and bags too are offered by the brand and embody the individual style of Björn Borg.

The entire spectrum of the label can be admired at the Fashion Week in Stockholm on August 26th.

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Copyright and Source: http://www.bjornborg.com/ and http://www.fashionweek.se/