Back is considered one of Sweden’s most interesting fashion brands. With an open-minded and extroverted identity, the brand has been conquering the entire fashion scene for years. Back is run by the designer Ann-Sofie Back Atele and convinces with unconventional design and innovative creativity which doesn’t only win hearts with the help of exciting prints.
Declared the most interesting fashion brand from Sweden, Back truly makes us all excited about the fashion show at the Fashion Week Stockholm at 9:00 on August 27th. The juvenile components incorporated into elegant classics, the urban implementation of unique designs and the individual interpretation of fantastic cuts transform Back into an aspiring brand which is more than just sought-after.
Within the winter line 2014, the focus is placed on the plain colors white, brown and black which are put in the limelight beautifully with the help of amazing light-dark contrasts. Extraordinary cuts and unconventional interactions between different textiles result in an incredible expressive power with the help of the combination of impressive materials. The style is urban and appears yet elevated despite the playful and young elements. This is cosmopolitan fashion which can be worn in metropolises all around the world. Gathers, bows, tied fabric and asymmetric cuts give the designs incredible sophistication.
The designs for the summer too feature asymmetry, fringes and expressive cuts for self-confident women. In muted colors and provided with boyish attributes and sensual highlights, the wearer is put in the spotlight.
Copyright and Source: http://annsofieback.com/ and http://www.fashionweek.se/, Photos by Kristian Löveborg
