The Bright Tradeshow has succeeded in establishing itself as a hotspot for street wear, sneaker and board sport enthusiasts in Europe. The fueling power and connecting link between the different elements truly is sports with skateboarding leading the way. Skateboarding was also determining the construction of the entire fashion spectacle.
The Bright Tradeshow gives a variety of labels the opportunity to present their collections to a vast audience. Their unique concept represents a perfect base to improve their image and brand awareness. One of the present labels bears the name Always Outnumbered Never Outgunned (Aono). The designer Pail Hewitt is a trained hairdresser from Brighton and is now designing street wear which is particularly dedicated to honoring the art of tattooing and hairdressing. Apart from sweatshirts, t-shirts and hoodies, Hewitt also creates caps and hats which are all adorned with a high-quality print.
Image Source: www.aono.bigcartel.com
Additional side-events like art exhibitions, after-show events and the skateboard culture are important aspects of this fair. The Bright Tradeshow also offers a very positive and friendly environment without neglecting its purpose to represent the link between retailers and the producers.
The individual location in Berlin Mitte as well as the product-oriented schedule, consisting of innovative competitions and artistic events, supports the characteristic atmosphere of the off-shows.
The uniqueness of the concept, the carefully chosen designers as well as the entire schedule including the assimilation into the Berlin Fashion Week point to a bright future of the Bright Tradeshow Berlin.
Copyright and Source: http://brighttradeshow.com
