Joseph Ford, who was born in London in 1978, is known for unifying fashion and fashion photography with other topics by using computer-generated imagery, meaning 3D graphics. One of his projects deals with contrasting the texture of garments with landscape photography.

In his new project he moves one step forward and everything becomes weirder. This time he takes photos of sneakers together with exotic animals. Spiders, scorpions and snakes are crawling and wriggling around cool sneakers or have been placed in sneaker shoe boxes.

The highlight of the project is a short video in slow motion. It shows a little crocodile attacking a sneaker by Lacoste. This looks quite nice, right? And also kind of ironic as well…


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