Elliatt is the name of the label run by Katie Pratt and is considered one of the fastest growing brands in Australia today. Six collections are launched onto the market annually. By now, Elliatt is in charge of more than 150 shops, it can enjoy an increasing popularity on a global base, particularly in the USA.
Elliatt stands for a sophisticated combination of high quality and a distinct design language. In addition the products are fairly priced, which makes Elliatt absolutely competitive. One outstanding character trait is the balance between the chic look and the brand’s unprecedented nonchalance.
This contrast is particularly visible in the latest collection “Outerwear 2014”. Black and white face each other, single-colored designs clash with colorful patterns. However, all these contrasting elements result in an overall elegant and yet juvenile style which defines this label.
The colors concepts seem to be marked by a great diversity as well. While one pair of pants with orange, yellow and blue flowers seems to embody spring, a jacket, top and a pair of pants with bright roses and a red-brown pattern on a black background truly remind you of the fall and winter season.
Elliatt, as I said, is growing fast and if you take a look at the brand’s collections, it’s not surprising at all. The brand probably meets the taste of many young women and is probably also hitting the bull’s eye during its show at the Mercedes-Benz Fashion Week in Sydney which is taking place from April 6th to April 10th.
Bild- und Informationsquelle: http://www.elliatt.com.au/ und http://australia.mbfashionweek.com/
