Paule Ka is a French label, run and founded by Serge Cajfinger. The label embodies the typical, French style which looks classic and elegant. Serge Cajfinger also brought the label WWW to life – World Wise Woman. WWW is a project which is based on choosing a special female individual and enabling her to embody the style of Paule Ka in a campaign for one entire month. The chosen women appear very delicate and sweet, but still they are self-confident and serve as a role model.

Paule Ka himself was probably inspired by the 50ies, if we take a closer look at his latest collection for spring and summer 2014. The pieces of clothing emphasize the waist and accentuate the ideal image of a sweet and preppy woman with the help of beautiful colors and details. Then again, the mannequins can appear very elegant with golden designs.

This talented designer made sure not to disappoint you. Pants, skirts, dresses, vests but also tops and cardigans are available. All these pieces shape the image of an elegant woman. And of course, the matching bag can’t be missing either. Paule Ka designs fashion for a woman who presents herself in a multi-faceted way. The designs however all remain elegant and are based on the feminine silhouette of the 50ies

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Copyright and Source: http://pauleka.com/fr/