Those women who discover the designs by Amoralle will suffer the following symptomes: screaming out of joy, followed by enthusiastic shopping, followed by an examination of the old underwear with the following conclusion: The old underwear has to go to clear space for Amoalle!
Inese Ozola is the designer who turns women’s as well as men’s dreams into reality. In 2008, her career began when she founded the brand SockBox. In 2011, SockBox added fine hosiery to their assortment. In the following year, underwear was finally included into the selection. With 27 shops-in-shop locations in many countries, including Germany, Russia, Saudi-Arabia, the USA, Australia and France, this label can indeed be called successful. Of course, fashion experts all over the world didn’t fail to notice this aspiring brand. In the end, Inese Ozola could enjoy many prizes including the Latvian style and Fashion Award. In the finale of the Latvian International Young Entrepreneur Design Awards, Amoralle, too, received a lot of attention.
Each year, two collections are launched, which seem to excel the previous ones in terms of beauty. “Contrast” and “Jeweler” are the latest collections. But, let’s not forget about the previous masterpieces “Tête-à-Tête” and “Film Noire” which were made to force you to fall in love with this brand. Amoralle is characterized by sensual and fine luxury, seduction and charm, by vintage and sex appeal.
The spring and summer collection 2013 “Jeweler” enchants with a combination of silky kimonos, gowns, nightdresses, bodies and the matching fine panty hoses. The shimmery, chocolaty color palette will awaken sensual feelings, while “Contrast” can even be compared with high fashion. The name determines the entire design concept, as black and white seem to be involved in a merciless, passionate duel. We are sure that Amoralle will present a truly magnificent collection at the Riga Fashion Week which starts on April 1st.
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