Anita Tillmann: “I am very pleased with the start to the season. The flow of visitors was excellent on our first trade show day, with strong traffic in all the halls. Right from the morning, the most important international buyers were being welcomed by the PREMIUM Buyers’ Management Team.

Our new Brand Match service tool, which we use to connect buyers and exhibitors, was very well received, along with our Top-Buyer Package. The feedback from visitors on our brand portfolio has also been very positive. The most important thing, however: the fashion business is well underway at PREMIUM! Even yesterday, as exhibitors were setting up on-site, we were hearing praise from them on our new structures and hall organization.

Overall, the new B2B services PREMIUM is offering to brands and retailers have been very positively received. We’re not just here to present trends—we create them. Especially important as sources of inspiration are the Dissonance Area and the Essence showroom, as well as SEEK in the neighboring Kühlhaus. Everyone should make sure to visit these areas. Together, the right intuition for fashion and a professional platform are the perfect combination for inspiration and success in the fashion business.”


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