Being swamped by the smoke and mirrors of the marketing world, women and even men perceive only one ideal of beauty. This ideal, this certain body shape adorns the ad campaigns of well-known fashion brands such as Prada, Versace, as well as clothing labels such as H&M and Zara. Slim, athletic, tall – women especially feel suppressed by the omnipresence of all these utterly beautiful women in the Vogue magazine, on large billboards, in underwear campaigns and in television. What remains to them, is an unattainable ideal image and the feeling of inferiority. The seemingly flawless models in the elaborate advertising campaigns and shows of hyped labels such as Victoria Secret are actually more or less a fallacy. In times of Photoshop, makeup and a sophisticated imaging technology flaws can be easily retouched and veiled.
For many critics, the marketing segment of ??the fashion world is therefore a big lie, triggering a major psychological harm in the self-perception of many women. Hayat Rachi decided to fight against this serious negative development. She escaped poverty and homelessness to revolutionize the perception of the female body with a kickstarter project. “Neon Moon” is the name of her underwear label whose concept became viral in 2015, and has captured thousands of women’s hearts. What makes the underwear of Neon Moon so special?
– No sweatshops are involved in the production chain.
– It is free from any objectification of the female body.
– There was no Photoshop used to improve the illustrations.
– The models are not sexualized.
– Also, nobody is exposed to any form of criticism.
The luxurious, comfortable and minimalistic underwear is also available in all sizes. However, it is above all the special size tags that brought Neon Moon such a huge fan base within such a short time. Neon Moon declines classifying and stigmatizing the diversity of the female body with numbers and letters. Instead of XS and XL size tags such as “Lovely” or “Gorgeous” are supposed to increase the wearer’s self-respect.
This amazing concept is hopefully going to change all niches of the fashion world in the future!
More information: www.neonmoon.com
