Last month the Swedish street wear and lifestyle label announced the launch of their completely renewed beauty line. The collection is said to include everything from make-up to body – and hair care products. These will be available in over 900 H&M stores all over the world starting from September 2015.
In addition to that, fully equipped beauty departments will be installed in selected H&M stores, where customers can try out and play with all the new make-up that will be offered.
The 700 new products will completely replace the old beauty line. There will also be two special collections: the Premium Collection and the Conscious Collection. The latter will include only by Ecocert, an organization for bio-certification, certified products.
I also have a special treat for limited edition hunters; H&M confirmed that for each season they would bring out limited color collections that will match the seasonal trends. If you judge by the PR pictures we are in for a nice treat consisting of beautiful compact powders, lipsticks, foundation and a huge array of nail polishes.
We’ll keep you posted!
Copyright and Source: http://www.vogue.de/beauty/beauty-news/beauty-h-m-launcht-neue-linie-mit-beauty-produkten
