Jaded was founded by the twins Jade and Grant Goulden in London in the year 2013. Inspired by street style all over the world from London to New York and even L.A., the designers collects ideas in order to implement their very unique and distinct style. The concept is adjusted to the customer who is a real freethinker. Their clothing should be as straight-forward as their personality. One crucial element of the collection truly is the print which actually is the hallmark of this brand.

In the latest collection, several prints can be discovered. They range from black and white to an explosion of colors. The prints show many details which can most of the time be observed on the clothing in a symmetric arrangement. In the patterns you can see many oriental elements like the hamsa. Considering the assortment of clothing, Jaded offers a truly modern collection. Bomber jackets, different t-shirts and dresses which, above all, stand out due to their prints, will enchant you.

Jaded truly gives their customers the freedom to create their own style. At the  Bright Tradeshow  in Berlin, this brand will certainly catch a lot of attention.

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