VERBAL and YOON, the designers pulling the strings behind the label AMBUSH, go by the motto “Everything is possible.” and that is precisely the reason why they launched their second line of jewelry called AMBUSH in 2004. They are known for turning the whole Hip Hop Scene upside down. For instance, their “King of Pop” necklace brought the attention of international superstars like Jay-Z, Kanye West and Big Sean on the label.

Their latest “NU” Collection is another big achievement and has brought tons of compliments into their accounts. They experimented with various types of metal, stones and even plastic. The designs of the pieces are extremely bold, way bolder than the ones of their predecessors and that must be the reason why they’re so incredibly successful.

“Statement Pieces” would be the understatement of the century if you’d use it to name this year’s collection. Thick golden chains, rings, cuffs and even crowns are the centrepieces of the collection. I can vividly remember the time when I was on the “Watch The Throne”-Tour and saw Kanye and Jay-Z mount the stage. The amount of bling that was going on on-stage nearly blinded me.

Even trend color mint made it into the collection. Combined with just a hint of color it is way up there with the golden chain necklaces. Stars like Lady Gaga, Rihanna and Rita Ora already belong to the constantly growing fan base of this Tokyo based label.

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