New Love Club is a young label from East London. It was founded for young people that enjoy life and that love music as well as photography and design. They admire alternative lifestyles and individuality and they look for a label which can express all this. New Love Club is this kind of label as it represents urban street wear with prints made of simple, geometrical graphics, symmetrical patterns and amateur photographs.
NLC is famous for its wide range of t-shirts with creative prints. The motifs can be divided into two categories: patterns and pictures.
Patterns include for example little repeating images like leaves, amebas or galaxies. They are spread on the entire shirt and create a repeating, borderless pattern, which is extremely colorful and striking.
The pictures can be found as photos in black-and-white and as drawings. On the photos you will often see women in either lascivious or artful positions. The drawings often include animals and iconographies in the old-school style. They are printed on tank tops or sweatshirts.
You’re also offered many caps, which impress in the same way. They are covered with different patterns and can be combined very well. The art prints are very cool. They show the most beautiful photos of the collection. Almost naked women cover the garments. Other cool images are mushroom clouds or triangles. They are a must for every hipster.
Copyright and Source: http://www.newloveclub.co.uk/
