Seoul is up and coming. The Korean fashion center slowly becomes one of the hottest spots of the world. Thanks to the phenomenon called Korean Wave, everything that comes from this far eastern country seems to be trendy, no matter if it’s about technology, music or beauty trends. Also when it comes to fashion, Seoul doesn’t hide back. The local Fashion Week has already caught on internationally. The young label BNB12 caught a lot of attention at the past Seoul Fashion Week.

With an interesting mixture of streetwear elements and trendily flared silhouettes, the label devotes itself to the modern look. At the same time, it also adds its own style philosophy. The cute prints and graphics inspired by Pinocchio add a playful and ironic touch to the design and complete the look. BNB12 proves that fashion is supposed to be fun!

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