Fur is up and coming, but of course not everyone likes this trend. Even if you reach for fake fur when buying new outerwear or winter accessories, you can’t be completely sure whether you’re really holding faux fur in your hands. From time to time, you’ll still find products that are labelled as faux fur even though it was made from dogs, martens and foxes. Actually, you’re only safe when you completely avoid fur fashion or fur trimming.

Which labels are against this trend and fight for animal-friendly fashion? “Fur Free Retailer” is a campaign that names all the labels that renounce fur. Here’s a list of a few brands where you can buy without remorse.

C & A





H & M

Jack Wolfskin



Peek & Cloppenburg

Tom Tailor

Have fun shopping fur-free!