Selected has revolutionized the Scandinavian and global fashion market since 1997. The contemporary design and uncompromising Scandinavian character define the brand. At the beginning, it was a pure menswear label, but now even the fashion-conscious and modern ladies can find creations at Selected Femme. However, I’d like to introduce the new men’s collection, an ode to the masculine elegance.

The look is classified somewhere between streetwear and business. The modern man appears young and gallant, and underlines his individuality with trendy coolness, but isn’t afraid of classics. No more incompletion! Selected Homme creates a harmonious look which consists of original interpretations of classics, innovations, basics and statement pieces. Pieces like the shirt worn for leisure, work and evenings are casually checkered, naughtily patterned or traditionally monochromatic.

Refined Basics determine the masculine fashion. These also include t-shirts, sweaters and knitted sweaters. The layered look is particularly popular. It allows you to create eye-catching outfits out of the sporty basics. The color scheme of blues and browns as well as gray and black makes the combination easy. Special highlights of the current winter collection are the military-pieces, including boots, parkas and camouflage-inspired prints!

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