Johnny Love represents Scandinavian lifestyle! In the collections, the label shows the perfect combination of elegance and sportiness, which means a line where suit fashion and outerwear are represented equally. The mix of the two contrasts, which are both part of an active lifestyle, is terrific! The smooth transitions between the Scandinavian chic and nonchalance make the style changeable and versatile.

Changeability is the greatest design feature of the Johnny Love collection. The possible combinations are seemingly endless, only to be emphasized by the harmonious color world. The main actors are gray, brown and blue, namely colors which can be matched easily. Knitwear is integrated into a design world between active wear and suit fashion. Straight short coats blend in with cloth pants and knitted sweaters into an extraordinary look and dominate the winter collection.

The Scandinavian chic of the fashion house shows that elegance can be casual, and vice versa, nonchalance can be elegant too. The boundaries merge and that is what makes Johnny Love so unique. The style is made for a young generation, but is also perfect for grown men. They are masculine, striking and uncompromising, but definitely not brash.