Scandinavia isn’t only a great travel destination; even the local fashion world means pure adventure. Inspired by freezing winters and rainy summers, the label Uber was launched in Norway which reconciles tailoring and technology. Focused on outerwear, Uber presents the symbiosis of technology and design. Scandinavian simplicity is the motto of a brand which emphasizes functionality and necessity of the jacket.
The straight, industrial style is developed away from short-lived trends and knows no time. Technical sophistication and minimalist forms have been rarely seen in such harmony. Background knowledge is used to make the wearer’s life easier. The light weight, the advantageous shape and the sturdiness of the simple jackets are the new face of luxury.
With Uber, you’ll survive during the cavernously weathered days. The minimalist pieces are able to defy any storm. Rather than finding overloaded designs, you’ll find technological revolutions in Uber’s assortment, such as the lightest coat of the world at just 120 grams. The simple design makes all models into everyday companions. The functional sophistication tops everything once more, for example with elegant coats that even keep you warm at -25°C.
More Information: www.uberfunction.com
