Denim is associated with nonchalance. Denim reminds us of laid-back summers, casual dates and our teenage years. Whenever denim is in play, we want people to perceive us in a certain way, even if it’s subconsciously. We want our peers to look at us and think “Wow, she looks good today without even trying”. And that’s the key thing here: Looking good without appearing like a try-hard. NARS Ikiru nail polish expresses exactly that. The light blue polish with a cream finish is absolutely lovely, subtle and yet a total knock out. It goes on smoothly without a lot of effort and that’s what customers want. It retails for $20.00 – but you don’t only pay precisely $20.00 for a mere nail polish, you pay for an entire lifestyle and for a certain image.

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