Elizabeth Arden created ALWAYS RED to celebrate the beauty and fashionableness of a typical New Yorker woman. The fragrance stands for confidence and vitality as well as the whole active lifestyle and the passionate side of a style-conscious woman.
The thought behind the name is actually quite simple: Creator and fragrance expert Clement Gavarry wanted to create a beauty accessory that catches your eye and what attracts more attention than the color red?Blood orange, plum and passion fruit are the ingredients that lure you. Jasmine, freesia and rose petals win over your heart only to let traces of chocolate, mahogany and red ambra seal the deal and seduce you.
The fragrance has been available in a multitude of renowned drugstore chains and department stores in Germany and Austria since the beginning of September. You may find this gem in Karstadt, Müller, Marionnaud and various independent perfumeries.
More Information: www.elizabetharden.com
