Designer Lena Hoschek is known for her uncompromising feminine creations, wherein she combines the best of the classic and the modern. She’s dedicated a stand-alone brand called “Tradition” to her collection of traditional outfits.
Lena Hoschek has been a fan of dirndls since childhood – she made her first dirndl together with her grandma at the tender age of 13. Together with her grandmother she created her first dirndl at the young age of 13. Since then, the Austrian designer has held the feminine dirndl close to her heart, and enchanted fans with her lovely designs. Her classic pieces bear witness to fashion consciousness with numerous lovely details. Here’s some of her most beautiful dresses, just in time for Oktoberfest. They pack a punch not only in terms of cuts, but also with their embellishments.
Each dirndl has a traditional girl’s name, for example “Gretl”, “Lieschen” or “Cordula”. Each dress has its own distinct identity, arising from its harmonious colors, lovely details and mesmerizing shapes, which highlights their charms. In addition to classic long dirndls, there is also a modern short version. Both enchant in their own way, and stand for a new version of femininity.
Lena Hoschek dedicates herself fully to the traditional design of the dirndl. The neckline differs from dress to dress, and the high-necked dirndl has an innocent air, while the model with a sweetheart neckline ensures a sensual female décolleté. Using ruffles, buttons and patterns, she sets highlights, tailoring them individually to the specific style of each dress.
More Info: www.lenahoschek.com
