Gold facials have been all the rage lately. Those treatments “help you look and feel radiant”, Oro Gold claims.
Dermatologists, however, say that products and treatments with golden flakes and diamond dust offered by Oro Gold have “no conceivable medical benefit”.
The Beauty Clinic in London, that’s where the magic supposedly takes place, there you can get the popular UMO 24-Carat Gold Facial. During this treatment your skin is massaged with Gamma PGA, a hydrating compound. Afterwards, sheets of pure gold are smoothed onto your face. Finally, your skin gets a deep and thorough massage before the sheets come off again. For about $600 per treatment you are promised a significant reduction of wrinkles and a firmer and brighter skin. This is supposedly due to the fact that the process of cell renewal and collagen regeneration is much quicker after a gold facial.
The reality however is that gold is completely unreactive. Beauty therapist Lisa Harris claims: “It’s impossible for gold to penetrate the skin.” It is in fact the other ingredients in the mask the skin benefits from. After a facial, the face does look better, but that result is temporary and completely individual. What is also misleading is the claim that gold reduces wrinkles. What could bring up this false appearance of a tighter skin are the beneficial effects of facial massage.
So my advice: Stick to what you know and waive this trend because it’s nothing more than that, a trend and an expensive one!
