Even British heritage plays a role in the fashion world: it is not for nothing that we all know of the typical English chic. English chic is intrisically connected with the identity of DAKS. Founded by Simeon Simpson in 1894, it has long held a rightful place in luxury fashion. This pleases not just you and me, but also the royal family of England, who are one of the notable customers of the fashion house DAKS.

The new collection has just been released and is, once again, a treasury of magnificent masterpieces. The ladies’ line is supported by an intensive colour scheme whose main actors are black, red and green. Each of these very intense tones provide a strong impression; contrasts, geometric patterns and floral patterns, as well as other colour combinations are fiercely powerful and possess great depth.

A feminine, clear and straightforward style manifests itself from very different angles and ranges from rocking all the way to noble. The luxurious fashion presents itself richly in numerous variations and adapts itself to fit the courageous, self-confident and incredible personality of the wearer. DAKS is a way of life, one in which nothing is forbidden – from leather jackets to velvet coats.

Flowing flowery dresses and edged capes once again promise to herald an extravagant winter time. New pieces can now be seen at the Premium Fashion Trade Show Berlin!

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