adidas Soccer today launches the #ThereWillBeHaters film starring Gareth Bale, James Rodriguez, Luis Suarez and Karim Benzema and highlighting the latest range of cleats in the brand’s four silos: adizero F50, Predator Instinct, Nitrocharge and 11Pro.

Check out the #ThereWillBeHaters film here:

The new spot features the title track “Battle Royale (Haters Instrumental VIP)” by Apashe and demonstrates how Bale, James, Suarez and Benzema – with their perceived lifestyles, unparalleled performance and the best cleats in the game – are easy targets for haters.  The film illustrates exactly how, why and what the haters hate about these global stars: their outstanding achievements on the field of play and the cleats that drive these incredible performances. “They hate your shiny new boots. They hate your boots, because they wish they were in them.”

The world’s most hated players will debut the all-new adizero F50, Predator Instinct, Nitrocharge and 11Pro on field January 23, with the cleats launching February 2 via, soccer specialty and sporting goods stores.

Additional information and images can be found at and follow the conversation via @adidasSoccer

adizero f50




The new  adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro Modelle are now available on

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